Is there a direct measurable return on investment? These are fundamental questions that every business owner must address before spending their hard earned cash on social media marketing services.
In content marketing, you always have to keep your eye on the end game: turning readers into revenue. Building and engaging your audience is an important part of a good digital marketing strategy, but it’s only the beginning.
When you use social media properly, you get to know potential customers, and they get to know you. You build trust and authority with your responses and build loyalty by getting personal (but not creepy). This may result in a sale today or years down the line.
Accoridng to Joey, “Social media is useless unless there’s a pot of gold at the end of the rainbow. Your content is the cornerstone of your marketing. When you share graphics and engage in witty repartee, the purpose is to gain interest and to entice people to want to learn more. But while a great visual may get you lots of shares, it’s not going to convert customers. When they get to your site, your content has to be as interesting as the post that attracted them. While social media is often compared to fishing, people are not fish. A shiny lure might get their attention, but the hook has to be baited with the real thing or the fish swims away. Content is the real thing.”
Furthermore, Hickson says targeting can be tricky. You have to really know your audience. One of the most powerful and often overlooked weapons for brick-and-mortar businesses or event campaigns is Facebook’s local ad targeting. When you know who and where your potential customers are, the ROI on Facebook ads can be insane.
Meet Amar Syal and Aman Syal: One Of The First Partners at Myspace, Create Music Group
Meet Coral Katave: In An Interview With One Of Dallas’s Most Powerful Women
EGA Medical’s Dream Team, Shares Insights On Non-Surgical Procedures
Digital Securities Maven Thomas Carter Enlists Former Nike Brand Director, Jerome Conlon to Bring Cryptocurrency to the Masses
Indonesia As An Emerging Market Theme
Featured2 years ago
These ’90s fashion trends are making a comeback in 2017
Videos2 years ago
Entrepreneurs Share Their Tips On Running Businesses
Business2 years ago
According to Dior Couture, this taboo fashion accessory is back
Videos2 years ago
The old and New Edition cast comes together to perform
Featured4 months ago
One to Watch: Parul Gujral, CEO of Snowball
Leadership2 years ago
Phillies’ Aaron Altherr makes mind-boggling barehanded play
Entrepreneurs4 months ago
Exclusive Interview With BravoTV Star Hannah Berner
Entrepreneurs2 years ago
Disney’s live-action Aladdin finally finds its stars