Deimira Paa Baidoo of Melcom Group Ltd. is a Facebook advertising guru who helps leverage the world’s largest social network to help clients succeed.
Most small businesses have a difficult time knowing how to properly allocate their marketing budgets, and can be left in the dark in terms of how to make an advertising impact quickly.
For companies that need to attract clients quickly, online advertising is clearly the way to go, but knowing the right channels can be an exhausting process to determine. Many companies turn to Google Adwords to help with acquiring clients based on search terms.
Deimira Paa Baidoo, owner of Calgary marketing company Melcom Group Ltd., encourages his clients to go with Facebook advertising first, however, based on cost. “Facebook’s advertising service, on a per-view basis, is a fraction of the cost of Google Adwords… there are few better ways for local businesses to reach such a wide audience with so much functionality, all for such a limited cost,” Baidoo explains.
He has a point. Google AdWords can quickly incur heavy advertising costs, with a single click costing between $5 and up to $40 or more. The implication being, a business that invests a few hundred dollars into a campaign might only get 10 or 20 clicks, not to mention a diminished amount of transactions. The same budget on a Facebook ad campaign might translate to tens of thousands of views without any limit on the number of clicks. If a campaign can reach 75,000 viewers, for example, this could simulate the power and reach of a large billboard over a high-traffic area.
Even for people that invest in real estate, utilizing the power of ads is enormous and often beneficial no matter which country the advertising is being done in.
Deimira also advises that Facebook can encourage viewers to take secondary actions like visiting a website, following a page, and more, unlike Google AdWords. Baido does think Google Ads can still be useful with a very targeted audience, a higher budget, or if a single click can generate a high return on investment. But for most small businesses with small budgets, Facebook advertising is still the most cost-efficient.
Deimira Baidoo is an entrepreneur and business coach who owns and operates Melcom Group Ltd., a Calgary-based online marketing agency. His company helps businesses of various sizes and industries.
Learn more at www.MelcomGroupLTD.com.
About Imperium Group:
Imperium Group is an American public relations and marketing consultancy firm, founded in 2016 by Shazir Mucklai. Imperium Group generates over 15 million impressions a month for its clients. Imperium Group is known for moving mountains for its clients.
As of 2020, it is the fastest growing public relations firm in the Los Angeles and Dallas/Fort Worth Area. Mucklai says, “In the world of ever-changing markets you have to be able to move fast and adapt in order to stay on top. There are many factors that play out when it comes to being successful in your specific niche. A few simple ways to stay ahead of the competition is by constantly brainstorming new ideas to grow, creating new strategies to become more efficient, and keeping track of your audience.”